Generative design: first the process, then the design

Generative design: first the process, then the design

Design requires the right balance of creativity and control. The generative approach uses sophisticated interactive tools to accelerate and amplify the design phase, using digital technology to explore creative and entrepreneurial processes. DVArea chooses generative design, focusing on the process and not just the result.

This means that the challenge is to be able to select from an immense range of possibilities the one that best matches the original concept.
The ability and creativity of the designer concerns the reading and interpretation of the results generated. In practice, the algorithm must be guided with knowledge and the designer must have the sensitivity to understand how to best direct it. This is the desirable collaboration – intelligent and fruitful – between people and machine.
Generative design is a process of semi-automated generation of design solutions based on a predefined set of rules and the concomitant evaluation of design quality parameters. It enables to have at hand the tools to simulate best-case scenarios and optimise choices. Theoretically, it can be applied to any design process, but its productivity in architectural design is greatest at the techno-financial feasibility stage.
Designers’ creativity is fostered by devising an incredible number of possibilities that allow clients and designers to explore and experiment with unexpected and unusual options. Generative design also offers other advantages: for example, from an economic point of view, because simulations are carried out at the earliest design stage, thus avoiding costly modifications during subsequent phases.


The Abc of Generative Design

Find out more about this topic in this detailed article
published in Ingenio.

Marta Olivieri

4 dic 2021

3' min read


#parametricdesign #design #algorithms #scenario #creativity

Marta Olivieri:

Engineer. Associate and Innovation Manager DVA.